diff --git a/src/components/LabProUpgrade.tsx b/src/components/LabProUpgrade.tsx
new file mode 100644
index 0000000..43ca92f
--- /dev/null
+++ b/src/components/LabProUpgrade.tsx
@@ -0,0 +1,100 @@
+import { Sparkles, Check } from 'lucide-react';
+import { Switch } from '@/components/ui/switch';
+import { PlatformFeePayment } from '@/components/PlatformFeePayment';
+import { usePlatformFee } from '@/hooks/usePlatformFee';
+import { cn } from '@/lib/utils';
+
+interface LabProUpgradeProps {
+  /** Whether the user opted in to Pro. */
+  enabled: boolean;
+  onEnabledChange: (enabled: boolean) => void;
+  /** Accent color class for the entity (e.g. "text-orange-400"). */
+  accentText?: string;
+  className?: string;
+}
+
+/**
+ * Opt-in "Go Pro" upgrade for Lab profiles.
+ *
+ * Free profiles publish without this. Toggling it on reveals the Lightning fee
+ * payment; once paid (or for platform owners), the profile is published with a
+ * `featured` tag that unlocks the Pro badge + featured placement in The Lab.
+ *
+ * There is NO hard paywall — a basic profile is always free.
+ */
+export function LabProUpgrade({
+  enabled,
+  onEnabledChange,
+  accentText = 'text-amber-400',
+  className,
+}: LabProUpgradeProps) {
+  const { isActive, isPlatformOwner, amountSats, daysRemaining } = usePlatformFee('labProfile');
+
+  return (
+    <div
+      className={cn(
+        'rounded-2xl border border-amber-500/30 bg-gradient-to-br from-amber-500/8 to-black/40 overflow-hidden',
+        className,
+      )}
+    >
+      <div className="p-4">
+        <div className="flex items-start justify-between gap-3">
+          <div className="flex items-start gap-3 min-w-0">
+            <div className="w-9 h-9 rounded-xl bg-gradient-to-br from-amber-400 to-orange-500 flex items-center justify-center flex-shrink-0 shadow-lg shadow-amber-500/25">
+              <Sparkles className="h-4 w-4 text-black" />
+            </div>
+            <div className="min-w-0">
+              <p className={cn('font-black uppercase tracking-wide text-sm', accentText)}>
+                Go Pro <span className="text-gray-500 font-normal normal-case">· optional</span>
+              </p>
+              <p className="text-xs text-gray-400 mt-0.5">
+                Free to list. Pro adds a <strong className="text-amber-400">Pro badge</strong> and
+                {' '}<strong className="text-amber-400">featured placement</strong> at the top of The Lab.
+              </p>
+            </div>
+          </div>
+          {isActive ? (
+            <span className="flex items-center gap-1 text-[11px] font-bold text-green-400 flex-shrink-0">
+              <Check className="h-3.5 w-3.5" /> Active
+            </span>
+          ) : (
+            <Switch
+              checked={enabled}
+              onCheckedChange={onEnabledChange}
+              className="flex-shrink-0 data-[state=checked]:bg-amber-500"
+            />
+          )}
+        </div>
+
+        {/* Benefits list */}
+        {!isActive && (
+          <ul className="mt-3 grid gap-1.5 text-xs text-gray-400">
+            <li className="flex items-center gap-2"><Check className="h-3.5 w-3.5 text-amber-400 flex-shrink-0" /> Gold "Pro" badge on your profile &amp; cards</li>
+            <li className="flex items-center gap-2"><Check className="h-3.5 w-3.5 text-amber-400 flex-shrink-0" /> Featured first when skaters browse The Lab</li>
+            <li className="flex items-center gap-2"><Check className="h-3.5 w-3.5 text-amber-400 flex-shrink-0" /> Supports SkateSpots — no ads, no middlemen</li>
+          </ul>
+        )}
+
+        {/* Already active */}
+        {isActive && (
+          <p className="mt-2 text-xs text-gray-500">
+            {isPlatformOwner
+              ? 'Platform owner — Pro is always on.'
+              : `Pro active · ${daysRemaining} day${daysRemaining !== 1 ? 's' : ''} remaining. Your profile will be featured.`}
+          </p>
+        )}
+      </div>
+
+      {/* Payment appears once opted in and not already active */}
+      {enabled && !isActive && (
+        <div className="px-4 pb-4">
+          <PlatformFeePayment
+            type="labProfile"
+            onSuccess={() => { /* hook auto-updates isActive */ }}
+            context={`One-time ${amountSats.toLocaleString()} sat fee for 30 days of Pro placement. Your profile stays live for free after it expires — you just lose the badge & boost.`}
+          />
+        </div>
+      )}
+    </div>
+  );
+}
diff --git a/src/components/ProBadge.tsx b/src/components/ProBadge.tsx
new file mode 100644
index 0000000..1f33aff
--- /dev/null
+++ b/src/components/ProBadge.tsx
@@ -0,0 +1,34 @@
+import { Sparkles } from 'lucide-react';
+import { Badge } from '@/components/ui/badge';
+import { cn } from '@/lib/utils';
+import { isFeaturedActive } from '@/lib/types';
+
+interface ProBadgeProps {
+  /** The `featuredUntil` unix-seconds timestamp from a parsed entity. */
+  featuredUntil?: number;
+  className?: string;
+  /** Compact = icon only (for dense card corners). */
+  compact?: boolean;
+}
+
+/**
+ * "Pro" badge shown on featured Lab profiles and events.
+ * Renders nothing if the entity isn't currently featured.
+ */
+export function ProBadge({ featuredUntil, className, compact = false }: ProBadgeProps) {
+  if (!isFeaturedActive(featuredUntil)) return null;
+
+  return (
+    <Badge
+      className={cn(
+        'gap-1 border-0 bg-gradient-to-r from-amber-400 to-orange-500 text-black font-black uppercase tracking-wide shadow-sm shadow-orange-500/30',
+        compact ? 'px-1.5 py-0 text-[9px]' : 'text-[10px]',
+        className,
+      )}
+      title="Pro listing — this profile supports SkateSpots and is featured."
+    >
+      <Sparkles className={compact ? 'h-2.5 w-2.5' : 'h-3 w-3'} />
+      Pro
+    </Badge>
+  );
+}
diff --git a/src/hooks/usePlatformFee.ts b/src/hooks/usePlatformFee.ts
index bc50737..5812e4d 100644
--- a/src/hooks/usePlatformFee.ts
+++ b/src/hooks/usePlatformFee.ts
@@ -77,6 +77,16 @@ export function usePlatformFee(type: FeeType) {
     ? Math.ceil((record.expiresAt - Date.now()) / (24 * 60 * 60 * 1000))
     : 0;
 
+  // Expiry as unix SECONDS, for writing into a `featured` event tag.
+  // Platform owners get a long-lived (1 year) featured window.
+  const featuredUntilSeconds = (() => {
+    if (isPlatformOwner) {
+      return Math.floor((Date.now() + 365 * 24 * 60 * 60 * 1000) / 1000);
+    }
+    if (record) return Math.floor(record.expiresAt / 1000);
+    return undefined;
+  })();
+
   // Record a successful payment
   const recordPayment = () => {
     const now = Date.now();
@@ -98,6 +108,8 @@ export function usePlatformFee(type: FeeType) {
     isActive,
     /** Days remaining on active fee */
     daysRemaining,
+    /** Expiry in unix seconds — write into a `featured` tag when publishing */
+    featuredUntilSeconds,
     /** Platform owners bypass everything */
     isPlatformOwner,
     /** Call this after successful payment */
diff --git a/src/lib/types.ts b/src/lib/types.ts
index b287acb..fae35fd 100644
--- a/src/lib/types.ts
+++ b/src/lib/types.ts
@@ -88,6 +88,30 @@ export function parseMemberPubkeys(event: NostrEvent): string[] {
 /** All Lab provider kinds (The Lab service profiles). */
 export const LAB_KINDS = [35001, 35002, 35003, 35004, 35005] as const;
 
+/**
+ * "Pro" / featured status for Lab profiles and events.
+ *
+ * When a user pays the optional Pro/featured listing fee, the published event
+ * carries a `["featured", "<unix-seconds-expiry>"]` tag. This is *self-attested*
+ * (the app records payment and writes the tag) rather than cryptographically
+ * verified against a real Lightning payment — the same trust level the rest of
+ * the platform-fee flow already uses. A future enhancement could verify against
+ * NIP-57 zap receipts to the platform Lightning address.
+ */
+export function parseFeaturedUntil(event: NostrEvent): number | undefined {
+  const raw = event.tags.find(([name]) => name === 'featured')?.[1];
+  if (!raw) return undefined;
+  const ts = parseInt(raw, 10);
+  if (isNaN(ts) || ts <= 0) return undefined;
+  return ts; // unix seconds
+}
+
+/** Is a `featuredUntil` timestamp (unix seconds) still active right now? */
+export function isFeaturedActive(featuredUntil: number | undefined): boolean {
+  if (!featuredUntil) return false;
+  return featuredUntil * 1000 > Date.now();
+}
+
 /**
  * A parsed addressable coordinate: `<kind>:<pubkey>:<d>`.
  */
@@ -198,6 +222,7 @@ export interface SkateEvent {
   location?: string;
   image?: string;
   types: string[];
+  featuredUntil?: number; // Featured event listing expiry (unix seconds), if paid
   createdAt: number;
   event: NostrEvent;
 }
@@ -389,6 +414,7 @@ export function parseSkateEvent(event: NostrEvent): SkateEvent | null {
     location,
     image,
     types,
+    featuredUntil: parseFeaturedUntil(event),
     createdAt: event.created_at,
     event,
   };
@@ -847,6 +873,7 @@ export interface SkateBuilder {
   id: string;
   pubkey: string;
   identifier: string;
+  featuredUntil?: number; // "Pro" listing expiry (unix seconds), if paid
   title: string;
   bio: string;
   geohash?: string;
@@ -876,6 +903,7 @@ export interface SkateCoach {
   id: string;
   pubkey: string;
   identifier: string;
+  featuredUntil?: number; // "Pro" listing expiry (unix seconds), if paid
   title: string;
   bio: string;
   geohash?: string;
@@ -901,6 +929,7 @@ export interface SkateFilmer {
   id: string;
   pubkey: string;
   identifier: string;
+  featuredUntil?: number; // "Pro" listing expiry (unix seconds), if paid
   title: string;
   bio: string;
   geohash?: string;
@@ -928,6 +957,7 @@ export interface SkateEditor {
   id: string;
   pubkey: string;
   identifier: string;
+  featuredUntil?: number; // "Pro" listing expiry (unix seconds), if paid
   title: string;
   bio: string;
   geohash?: string;
@@ -955,6 +985,7 @@ export interface SkatePhotographer {
   id: string;
   pubkey: string;
   identifier: string;
+  featuredUntil?: number; // "Pro" listing expiry (unix seconds), if paid
   title: string;
   bio: string;
   geohash?: string;
@@ -1089,6 +1120,7 @@ export function parseSkateCoach(event: NostrEvent): SkateCoach | null {
     members,
     spotRefs: spotRefs.length > 0 ? spotRefs : undefined,
     crewRef: parseCrewRef(event),
+    featuredUntil: parseFeaturedUntil(event),
     createdAt: event.created_at,
     event,
   };
@@ -1147,6 +1179,7 @@ export function parseSkateFilmer(event: NostrEvent): SkateFilmer | null {
     members,
     spotRefs: spotRefs.length > 0 ? spotRefs : undefined,
     crewRef: parseCrewRef(event),
+    featuredUntil: parseFeaturedUntil(event),
     createdAt: event.created_at,
     event,
   };
@@ -1202,6 +1235,7 @@ export function parseSkateEditor(event: NostrEvent): SkateEditor | null {
     entityType,
     members,
     crewRef: parseCrewRef(event),
+    featuredUntil: parseFeaturedUntil(event),
     createdAt: event.created_at,
     event,
   };
@@ -1259,6 +1293,7 @@ export function parseSkatePhotographer(event: NostrEvent): SkatePhotographer | n
     members,
     spotRefs: spotRefs.length > 0 ? spotRefs : undefined,
     crewRef: parseCrewRef(event),
+    featuredUntil: parseFeaturedUntil(event),
     createdAt: event.created_at,
     event,
   };
@@ -1320,6 +1355,7 @@ export function parseSkateBuilder(event: NostrEvent): SkateBuilder | null {
     members,
     spotRefs: spotRefs.length > 0 ? spotRefs : undefined,
     crewRef: parseCrewRef(event),
+    featuredUntil: parseFeaturedUntil(event),
     createdAt: event.created_at,
     event,
   };
diff --git a/src/pages/BecomeBuilderPage.tsx b/src/pages/BecomeBuilderPage.tsx
index a27a565..d8fc8e2 100644
--- a/src/pages/BecomeBuilderPage.tsx
+++ b/src/pages/BecomeBuilderPage.tsx
@@ -33,8 +33,8 @@ import {
   type EntityType,
 } from '@/lib/types';
 import { cn } from '@/lib/utils';
-import { HardHat, Upload, X, Loader2, ArrowLeft, MapPin, Wallet, ExternalLink, Zap, Hammer } from 'lucide-react';
-import { PlatformFeePayment } from '@/components/PlatformFeePayment';
+import { HardHat, Upload, X, Loader2, ArrowLeft, MapPin, Wallet, ExternalLink, Hammer } from 'lucide-react';
+import { LabProUpgrade } from '@/components/LabProUpgrade';
 import { usePlatformFee } from '@/hooks/usePlatformFee';
 
 const SERVICE_ENTRIES = Object.entries(BUILDER_SERVICE_LABELS);
@@ -86,7 +86,8 @@ export default function BecomeBuilderPage() {
   const { webln, activeNWC } = useWallet();
 
   const hasWallet = !!webln || !!activeNWC;
-  const { isActive: feePaid, isPlatformOwner } = usePlatformFee('labProfile');
+  const { isActive: isPro, featuredUntilSeconds } = usePlatformFee('labProfile');
+  const [goPro, setGoPro] = useState(false);
 
   const [bio, setBio] = useState('');
   const [location, setLocation] = useState('');
@@ -221,6 +222,11 @@ export default function BecomeBuilderPage() {
         tags.push(['a', `${SKATE_SPOT_KIND}:${spotPubkey}:${spotIdentifier}`]);
       }
 
+      // Pro / featured listing (optional, paid)
+      if (isPro && featuredUntilSeconds) {
+        tags.push(['featured', String(featuredUntilSeconds)]);
+      }
+
       await createEvent({
         kind: SKATE_BUILDER_KIND,
         content: bio.trim(),
@@ -523,28 +529,18 @@ export default function BecomeBuilderPage() {
                 )}
               </div>
 
-              {/* Platform fee gate — only when a rate is set */}
-              {rate.trim() && !feePaid && !isPlatformOwner && (
-                <PlatformFeePayment
-                  type="labProfile"
-                  onSuccess={() => { /* hook auto-updates */ }}
-                  context={`You set a rate of "${rate}" — a 5,000 sat listing fee is required to publish monetized profiles.`}
-                />
-              )}
+              {/* Optional Pro upgrade — free to list without it */}
+              <LabProUpgrade enabled={goPro} onEnabledChange={setGoPro} accentText="text-amber-400" />
 
               <Button
                 type="submit"
                 className="w-full bg-amber-500 hover:bg-amber-600 text-black uppercase font-black"
-                disabled={isPublishing || isUploading || !hasWallet || (!!rate.trim() && !feePaid && !isPlatformOwner)}
+                disabled={isPublishing || isUploading}
               >
                 {isPublishing ? (
                   <><Loader2 className="h-4 w-4 mr-2 animate-spin" />Publishing...</>
-                ) : !hasWallet ? (
-                  <><Wallet className="h-4 w-4 mr-2" />CONNECT WALLET TO CONTINUE</>
-                ) : rate.trim() && !feePaid && !isPlatformOwner ? (
-                  <><Zap className="h-4 w-4 mr-2" />PAY LISTING FEE ABOVE TO CONTINUE</>
                 ) : (
-                  <><HardHat className="h-4 w-4 mr-2" />CREATE BUILDER PROFILE</>
+                  <><HardHat className="h-4 w-4 mr-2" />{isPro ? 'CREATE PRO BUILDER PROFILE' : 'CREATE BUILDER PROFILE'}</>
                 )}
               </Button>
             </CardContent>
diff --git a/src/pages/BecomeCoachPage.tsx b/src/pages/BecomeCoachPage.tsx
index 92f6709..840c91f 100644
--- a/src/pages/BecomeCoachPage.tsx
+++ b/src/pages/BecomeCoachPage.tsx
@@ -23,8 +23,8 @@ import { EntityTypeField } from '@/components/EntityTypeField';
 import { CrewLinkField } from '@/components/CrewLinkField';
 import { SKATE_COACH_KIND, SKATE_SPOT_KIND, COACH_SKILL_LABELS, COACH_SKILL_DESCRIPTIONS, isValidNoffer, type EntityType } from '@/lib/types';
 import { cn } from '@/lib/utils';
-import { GraduationCap, Upload, X, Loader2, ArrowLeft, MapPin, Wallet, ExternalLink, Zap } from 'lucide-react';
-import { PlatformFeePayment } from '@/components/PlatformFeePayment';
+import { GraduationCap, Upload, X, Loader2, ArrowLeft, MapPin, Wallet, ExternalLink } from 'lucide-react';
+import { LabProUpgrade } from '@/components/LabProUpgrade';
 import { usePlatformFee } from '@/hooks/usePlatformFee';
 
 const SKILL_ENTRIES = Object.entries(COACH_SKILL_LABELS);
@@ -46,8 +46,9 @@ export default function BecomeCoachPage() {
   // Check if user has any wallet connected
   const hasWallet = !!webln || !!activeNWC;
 
-  // Platform listing fee — required when a rate is set
-  const { isActive: feePaid, isPlatformOwner } = usePlatformFee('labProfile');
+  // Optional "Pro" upgrade — free to list; Pro adds a badge + featured placement
+  const { isActive: isPro, featuredUntilSeconds } = usePlatformFee('labProfile');
+  const [goPro, setGoPro] = useState(false);
 
   const [bio, setBio] = useState('');
   const [location, setLocation] = useState('');
@@ -172,6 +173,11 @@ export default function BecomeCoachPage() {
         tags.push(['a', `${SKATE_SPOT_KIND}:${spotPubkey}:${spotIdentifier}`]);
       }
 
+      // Pro / featured listing (optional, paid)
+      if (isPro && featuredUntilSeconds) {
+        tags.push(['featured', String(featuredUntilSeconds)]);
+      }
+
       await createEvent({
         kind: SKATE_COACH_KIND,
         content: bio.trim(),
@@ -441,39 +447,23 @@ export default function BecomeCoachPage() {
                 )}
               </div>
 
-              {/* Platform fee gate — only when a rate is set */}
-              {rate.trim() && !feePaid && !isPlatformOwner && (
-                <PlatformFeePayment
-                  type="labProfile"
-                  onSuccess={() => { /* hook auto-updates */ }}
-                  context={`You set a rate of "${rate}" — a 5,000 sat listing fee is required to publish monetized profiles.`}
-                />
-              )}
+              {/* Optional Pro upgrade — free to list without it */}
+              <LabProUpgrade enabled={goPro} onEnabledChange={setGoPro} accentText="text-red-400" />
 
               <Button 
                 type="submit" 
                 className="w-full bg-red-500 hover:bg-red-600 uppercase font-black" 
-                disabled={isPublishing || isUploading || !hasWallet || (!!rate.trim() && !feePaid && !isPlatformOwner)}
+                disabled={isPublishing || isUploading}
               >
                 {isPublishing ? (
                   <>
                     <Loader2 className="h-4 w-4 mr-2 animate-spin" />
                     Publishing...
                   </>
-                ) : !hasWallet ? (
-                  <>
-                    <Wallet className="h-4 w-4 mr-2" />
-                    CONNECT WALLET TO CONTINUE
-                  </>
-                ) : rate.trim() && !feePaid && !isPlatformOwner ? (
-                  <>
-                    <Zap className="h-4 w-4 mr-2" />
-                    PAY LISTING FEE ABOVE TO CONTINUE
-                  </>
                 ) : (
                   <>
                     <GraduationCap className="h-4 w-4 mr-2" />
-                    CREATE COACH PROFILE
+                    {isPro ? 'CREATE PRO COACH PROFILE' : 'CREATE COACH PROFILE'}
                   </>
                 )}
               </Button>
diff --git a/src/pages/BecomeEditorPage.tsx b/src/pages/BecomeEditorPage.tsx
index be0df92..66a61a7 100644
--- a/src/pages/BecomeEditorPage.tsx
+++ b/src/pages/BecomeEditorPage.tsx
@@ -30,8 +30,8 @@ import {
 import { EntityTypeField } from '@/components/EntityTypeField';
 import { CrewLinkField } from '@/components/CrewLinkField';
 import { cn } from '@/lib/utils';
-import { Scissors, Upload, X, Loader2, ArrowLeft, MapPin, Wallet, ExternalLink, Monitor, Zap } from 'lucide-react';
-import { PlatformFeePayment } from '@/components/PlatformFeePayment';
+import { Scissors, Upload, X, Loader2, ArrowLeft, MapPin, Wallet, ExternalLink, Monitor } from 'lucide-react';
+import { LabProUpgrade } from '@/components/LabProUpgrade';
 import { usePlatformFee } from '@/hooks/usePlatformFee';
 
 const SERVICE_ENTRIES = Object.entries(EDITOR_SERVICE_LABELS);
@@ -54,7 +54,8 @@ export default function BecomeEditorPage() {
   const hasWallet = !!webln || !!activeNWC;
 
   // Platform listing fee — required when a rate is set
-  const { isActive: feePaid, isPlatformOwner } = usePlatformFee('labProfile');
+  const { isActive: isPro, featuredUntilSeconds } = usePlatformFee('labProfile');
+  const [goPro, setGoPro] = useState(false);
 
   const [bio, setBio] = useState('');
   const [location, setLocation] = useState('');
@@ -171,6 +172,11 @@ export default function BecomeEditorPage() {
       if (hardware.trim()) tags.push(['hardware', hardware.trim()]);
       if (software.trim()) tags.push(['software', software.trim()]);
 
+      // Pro / featured listing (optional, paid)
+      if (isPro && featuredUntilSeconds) {
+        tags.push(['featured', String(featuredUntilSeconds)]);
+      }
+
       await createEvent({ kind: SKATE_EDITOR_KIND, content: bio.trim(), tags });
 
       toast({ title: 'Editor profile created!', description: 'Your profile has been published to SkateSpots.' });
@@ -426,16 +432,10 @@ export default function BecomeEditorPage() {
             </CardContent>
           </Card>
 
-          {/* Platform fee gate — only when a rate is set */}
-          {rate.trim() && !feePaid && !isPlatformOwner && (
-            <div className="mt-4">
-              <PlatformFeePayment
-                type="labProfile"
-                onSuccess={() => { /* hook auto-updates */ }}
-                context={`You set a rate of "${rate}" — a 5,000 sat listing fee is required to publish monetized profiles.`}
-              />
-            </div>
-          )}
+          {/* Optional Pro upgrade — free to list without it */}
+          <div className="mt-4">
+            <LabProUpgrade enabled={goPro} onEnabledChange={setGoPro} accentText="text-purple-400" />
+          </div>
 
           <div className="mt-6 flex gap-3">
             <Link to="/lab" className="flex-1">
@@ -443,15 +443,13 @@ export default function BecomeEditorPage() {
             </Link>
             <Button
               type="submit"
-              disabled={isPublishing || selectedServices.length === 0 || (!!rate.trim() && !feePaid && !isPlatformOwner)}
+              disabled={isPublishing || selectedServices.length === 0}
               className="flex-1 bg-purple-600 hover:bg-purple-700 font-black uppercase gap-2"
             >
               {isPublishing ? (
                 <><Loader2 className="h-4 w-4 animate-spin" />Publishing…</>
-              ) : rate.trim() && !feePaid && !isPlatformOwner ? (
-                <><Zap className="h-4 w-4" />Pay Fee Above</>
               ) : (
-                <><Scissors className="h-4 w-4" />Publish Editor Profile</>
+                <><Scissors className="h-4 w-4" />{isPro ? 'Publish Pro Editor Profile' : 'Publish Editor Profile'}</>
               )}
             </Button>
           </div>
diff --git a/src/pages/BecomeFilmerPage.tsx b/src/pages/BecomeFilmerPage.tsx
index 0ba8ea2..4fedf0e 100644
--- a/src/pages/BecomeFilmerPage.tsx
+++ b/src/pages/BecomeFilmerPage.tsx
@@ -23,8 +23,8 @@ import { EntityTypeField } from '@/components/EntityTypeField';
 import { CrewLinkField } from '@/components/CrewLinkField';
 import { SKATE_FILMER_KIND, SKATE_SPOT_KIND, FILMING_SERVICE_LABELS, FILMING_SERVICE_DESCRIPTIONS, FILMING_SKILL_LABELS, FILMING_SKILL_DESCRIPTIONS, isValidNoffer, type EntityType } from '@/lib/types';
 import { cn } from '@/lib/utils';
-import { Video, Upload, X, Loader2, ArrowLeft, MapPin, Wallet, ExternalLink, Zap } from 'lucide-react';
-import { PlatformFeePayment } from '@/components/PlatformFeePayment';
+import { Video, Upload, X, Loader2, ArrowLeft, MapPin, Wallet, ExternalLink } from 'lucide-react';
+import { LabProUpgrade } from '@/components/LabProUpgrade';
 import { usePlatformFee } from '@/hooks/usePlatformFee';
 
 const SERVICE_ENTRIES = Object.entries(FILMING_SERVICE_LABELS);
@@ -48,7 +48,8 @@ export default function BecomeFilmerPage() {
   const hasWallet = !!webln || !!activeNWC;
 
   // Platform listing fee — required when a rate is set
-  const { isActive: feePaid, isPlatformOwner } = usePlatformFee('labProfile');
+  const { isActive: isPro, featuredUntilSeconds } = usePlatformFee('labProfile');
+  const [goPro, setGoPro] = useState(false);
 
   const [bio, setBio] = useState('');
   const [location, setLocation] = useState('');
@@ -188,6 +189,11 @@ export default function BecomeFilmerPage() {
         tags.push(['a', `${SKATE_SPOT_KIND}:${spotPubkey}:${spotIdentifier}`]);
       }
 
+      // Pro / featured listing (optional, paid)
+      if (isPro && featuredUntilSeconds) {
+        tags.push(['featured', String(featuredUntilSeconds)]);
+      }
+
       await createEvent({
         kind: SKATE_FILMER_KIND,
         content: bio.trim(),
@@ -499,39 +505,23 @@ export default function BecomeFilmerPage() {
                 )}
               </div>
 
-              {/* Platform fee gate — only when a rate is set */}
-              {rate.trim() && !feePaid && !isPlatformOwner && (
-                <PlatformFeePayment
-                  type="labProfile"
-                  onSuccess={() => { /* hook auto-updates */ }}
-                  context={`You set a rate of "${rate}" — a 5,000 sat listing fee is required to publish monetized profiles.`}
-                />
-              )}
+              {/* Optional Pro upgrade — free to list without it */}
+              <LabProUpgrade enabled={goPro} onEnabledChange={setGoPro} accentText="text-red-400" />
 
               <Button 
                 type="submit" 
                 className="w-full bg-red-500 hover:bg-red-600 uppercase font-black" 
-                disabled={isPublishing || isUploading || !hasWallet || (!!rate.trim() && !feePaid && !isPlatformOwner)}
+                disabled={isPublishing || isUploading}
               >
                 {isPublishing ? (
                   <>
                     <Loader2 className="h-4 w-4 mr-2 animate-spin" />
                     Publishing...
                   </>
-                ) : !hasWallet ? (
-                  <>
-                    <Wallet className="h-4 w-4 mr-2" />
-                    CONNECT WALLET TO CONTINUE
-                  </>
-                ) : rate.trim() && !feePaid && !isPlatformOwner ? (
-                  <>
-                    <Zap className="h-4 w-4 mr-2" />
-                    PAY LISTING FEE ABOVE TO CONTINUE
-                  </>
                 ) : (
                   <>
                     <Video className="h-4 w-4 mr-2" />
-                    CREATE FILMING PROFILE
+                    {isPro ? 'CREATE PRO FILMING PROFILE' : 'CREATE FILMING PROFILE'}
                   </>
                 )}
               </Button>
diff --git a/src/pages/BecomePhotographerPage.tsx b/src/pages/BecomePhotographerPage.tsx
index a5f587e..80aee70 100644
--- a/src/pages/BecomePhotographerPage.tsx
+++ b/src/pages/BecomePhotographerPage.tsx
@@ -35,8 +35,8 @@ import {
   isValidNoffer,
 } from '@/lib/types';
 import { cn } from '@/lib/utils';
-import { Camera, Upload, X, Loader2, ArrowLeft, MapPin, Wallet, ExternalLink, Zap, Aperture } from 'lucide-react';
-import { PlatformFeePayment } from '@/components/PlatformFeePayment';
+import { Camera, Upload, X, Loader2, ArrowLeft, MapPin, Wallet, ExternalLink, Aperture } from 'lucide-react';
+import { LabProUpgrade } from '@/components/LabProUpgrade';
 import { usePlatformFee } from '@/hooks/usePlatformFee';
 
 const SERVICE_ENTRIES = Object.entries(PHOTO_SERVICE_LABELS);
@@ -92,7 +92,8 @@ export default function BecomePhotographerPage() {
   const { webln, activeNWC } = useWallet();
 
   const hasWallet = !!webln || !!activeNWC;
-  const { isActive: feePaid, isPlatformOwner } = usePlatformFee('labProfile');
+  const { isActive: isPro, featuredUntilSeconds } = usePlatformFee('labProfile');
+  const [goPro, setGoPro] = useState(false);
 
   const [bio, setBio] = useState('');
   const [location, setLocation] = useState('');
@@ -238,6 +239,11 @@ export default function BecomePhotographerPage() {
         tags.push(['a', `${SKATE_SPOT_KIND}:${spotPubkey}:${spotIdentifier}`]);
       }
 
+      // Pro / featured listing (optional, paid)
+      if (isPro && featuredUntilSeconds) {
+        tags.push(['featured', String(featuredUntilSeconds)]);
+      }
+
       await createEvent({
         kind: SKATE_PHOTOGRAPHER_KIND,
         content: bio.trim(),
@@ -545,28 +551,18 @@ export default function BecomePhotographerPage() {
                 )}
               </div>
 
-              {/* Platform fee gate — only when a rate is set */}
-              {rate.trim() && !feePaid && !isPlatformOwner && (
-                <PlatformFeePayment
-                  type="labProfile"
-                  onSuccess={() => { /* hook auto-updates */ }}
-                  context={`You set a rate of "${rate}" — a 5,000 sat listing fee is required to publish monetized profiles.`}
-                />
-              )}
+              {/* Optional Pro upgrade — free to list without it */}
+              <LabProUpgrade enabled={goPro} onEnabledChange={setGoPro} accentText="text-indigo-400" />
 
               <Button
                 type="submit"
                 className="w-full bg-indigo-600 hover:bg-indigo-700 uppercase font-black"
-                disabled={isPublishing || isUploading || !hasWallet || (!!rate.trim() && !feePaid && !isPlatformOwner)}
+                disabled={isPublishing || isUploading}
               >
                 {isPublishing ? (
                   <><Loader2 className="h-4 w-4 mr-2 animate-spin" />Publishing...</>
-                ) : !hasWallet ? (
-                  <><Wallet className="h-4 w-4 mr-2" />CONNECT WALLET TO CONTINUE</>
-                ) : rate.trim() && !feePaid && !isPlatformOwner ? (
-                  <><Zap className="h-4 w-4 mr-2" />PAY LISTING FEE ABOVE TO CONTINUE</>
                 ) : (
-                  <><Camera className="h-4 w-4 mr-2" />CREATE PHOTOGRAPHY PROFILE</>
+                  <><Camera className="h-4 w-4 mr-2" />{isPro ? 'CREATE PRO PHOTOGRAPHY PROFILE' : 'CREATE PHOTOGRAPHY PROFILE'}</>
                 )}
               </Button>
             </CardContent>