diff --git a/src/components/CraftProfileForm.tsx b/src/components/CraftProfileForm.tsx
index 17d2fd2..eb9395b 100644
--- a/src/components/CraftProfileForm.tsx
+++ b/src/components/CraftProfileForm.tsx
@@ -1,4 +1,4 @@
-import { useState } from 'react';
+import { useState, useEffect } from 'react';
 import { useNavigate, Link } from 'react-router-dom';
 import ngeohash from 'ngeohash';
 import { nip19 } from 'nostr-tools';
@@ -21,6 +21,7 @@ import { EntityTypeField } from '@/components/EntityTypeField';
 import { CrewLinkField } from '@/components/CrewLinkField';
 import { LabProUpgrade } from '@/components/LabProUpgrade';
 import { usePlatformFee } from '@/hooks/usePlatformFee';
+import { useMyLabProfileEvent } from '@/hooks/useMyLabProfile';
 import { isValidNoffer, type EntityType } from '@/lib/types';
 import { cn } from '@/lib/utils';
 import { Upload, X, Loader2, ArrowLeft, MapPin } from 'lucide-react';
@@ -117,6 +118,38 @@ export function CraftProfileForm({ config }: { config: CraftFormConfig }) {
   const [crewRef, setCrewRef] = useState<string | undefined>(undefined);
   const [extras, setExtras] = useState<Record<string, string>>({});
   const [isGettingLocation, setIsGettingLocation] = useState(false);
+  const [titleInput, setTitleInput] = useState('');
+  const [prefilled, setPrefilled] = useState(false);
+
+  // Load + prefill an existing profile so this is an EDIT, not a blind overwrite.
+  const { data: existingProfile } = useMyLabProfileEvent(kind, identifier);
+  useEffect(() => {
+    if (prefilled || !existingProfile) return;
+    setPrefilled(true);
+    const tag = (n: string) => existingProfile.tags.find(([t]) => t === n)?.[1];
+    setTitleInput(tag('title') ?? '');
+    setBio(existingProfile.content ?? '');
+    setLocation(tag('location') ?? '');
+    setSelected(existingProfile.tags.filter(([t, v]) => t === 't' && v !== selfTag).map(([, v]) => v));
+    setImage(tag('image') ?? null);
+    setExperience(tag('experience') ?? '');
+    setRate(tag('rate') ?? '');
+    setPhone(tag('phone') ?? '');
+    setEmail(tag('email') ?? '');
+    setWebsite(tag('website') ?? '');
+    setPortfolio(tag('portfolio') ?? '');
+    setSocial(tag('social') ?? '');
+    setNoffer(tag('noffer') ?? '');
+    setEntityType((tag('entity') as EntityType) ?? 'individual');
+    setMembers(existingProfile.tags.filter(([t]) => t === 'p').map(([, v]) => v));
+    setCrewRef(existingProfile.tags.find(([t]) => t === 'a')?.[1]);
+    const ex: Record<string, string> = {};
+    for (const f of extraFields) {
+      const v = tag(f.tag);
+      if (v !== undefined) ex[f.tag] = v;
+    }
+    setExtras(ex);
+  }, [existingProfile, prefilled, selfTag, extraFields]);
 
   const getDisplayName = () => {
     if (author.data?.metadata?.name) return author.data.metadata.name;
@@ -184,7 +217,7 @@ export function CraftProfileForm({ config }: { config: CraftFormConfig }) {
       const displayName = getDisplayName();
       const tags: string[][] = [
         ['d', identifier],
-        ['title', displayName],
+        ['title', titleInput.trim() || displayName],
         ['t', selfTag],
         ['alt', `Skate ${noun}: ${displayName}`],
       ];
@@ -228,7 +261,7 @@ export function CraftProfileForm({ config }: { config: CraftFormConfig }) {
       if (isPro && goPro && featuredUntilSeconds) tags.push(['featured', String(featuredUntilSeconds)]);
 
       await createEvent({ kind, content: bio.trim(), tags });
-      toast({ title: `${heading.replace(/^Become an?/, '').trim()} profile created!`, description: 'Your profile has been published.' });
+      toast({ title: `${heading.replace(/^Become an?/, '').trim()} profile ${existingProfile ? 'updated' : 'created'}!`, description: 'Your profile has been published.' });
       navigate(`/coach/${user?.pubkey}/${identifier}`);
     } catch (error) {
       toast({ title: 'Failed to publish', description: error instanceof Error ? error.message : 'Error', variant: 'destructive' });
@@ -298,6 +331,12 @@ export function CraftProfileForm({ config }: { config: CraftFormConfig }) {
           )}
         </div>
 
+        {existingProfile && (
+          <p className="mb-3 text-xs text-gray-500">
+            Editing your existing {noun} profile — publishing replaces it.
+          </p>
+        )}
+
         <form onSubmit={handleSubmit} className="space-y-6">
           {/* Image + Bio */}
           <Card className="bg-black/60 border-white/10">
@@ -325,6 +364,21 @@ export function CraftProfileForm({ config }: { config: CraftFormConfig }) {
                 </div>
               </div>
 
+              <div>
+                <Label htmlFor="title" className="text-xs font-bold uppercase tracking-widest text-gray-400">Name / headline</Label>
+                <Input
+                  id="title"
+                  value={titleInput}
+                  onChange={(e) => setTitleInput(e.target.value)}
+                  placeholder={getDisplayName()}
+                  maxLength={120}
+                  className="mt-1.5 bg-white/5 border-white/10"
+                />
+                <p className="mt-1 text-xs text-gray-500">
+                  Shown as the title on your Lab card — e.g. “Skate Coach Berlin”. Defaults to your name.
+                </p>
+              </div>
+
               <div>
                 <Label htmlFor="bio" className="text-xs font-bold uppercase tracking-widest text-gray-400">About</Label>
                 <Textarea
@@ -485,7 +539,7 @@ export function CraftProfileForm({ config }: { config: CraftFormConfig }) {
             disabled={isPending}
             className={cn('w-full h-12 rounded-xl font-black text-base uppercase tracking-wide', accentChip)}
           >
-            {isPending ? <Loader2 className="h-5 w-5 animate-spin" /> : 'Publish Profile'}
+            {isPending ? <Loader2 className="h-5 w-5 animate-spin" /> : existingProfile ? 'Update Profile' : 'Publish Profile'}
           </Button>
         </form>
       </div>
diff --git a/src/hooks/useMyLabProfile.ts b/src/hooks/useMyLabProfile.ts
new file mode 100644
index 0000000..82dc4cf
--- /dev/null
+++ b/src/hooks/useMyLabProfile.ts
@@ -0,0 +1,30 @@
+import { useQuery } from '@tanstack/react-query';
+import type { NostrEvent } from '@nostrify/nostrify';
+import { useSkateRelays } from '@/hooks/useSkateRelays';
+import { useCurrentUser } from '@/hooks/useCurrentUser';
+
+/**
+ * The current user's existing Lab profile **event** for a given kind + fixed
+ * `d` identifier, so a "Become …" form can prefill and edit what was already
+ * published (instead of always starting blank and silently overwriting).
+ */
+export function useMyLabProfileEvent(kind: number, identifier: string) {
+  const { querySkateContent, getQueryKeySuffix } = useSkateRelays();
+  const { user } = useCurrentUser();
+
+  return useQuery<NostrEvent | null>({
+    queryKey: ['my-lab-profile', kind, identifier, user?.pubkey, getQueryKeySuffix()],
+    enabled: !!user?.pubkey,
+    staleTime: 30_000,
+    refetchOnMount: 'always',
+    queryFn: async () => {
+      if (!user?.pubkey) return null;
+      const signal = AbortSignal.timeout(10000);
+      const events = await querySkateContent(
+        [{ kinds: [kind], authors: [user.pubkey], '#d': [identifier], limit: 1 }],
+        { signal },
+      );
+      return events[0] ?? null;
+    },
+  });
+}
diff --git a/src/pages/LabPage.tsx b/src/pages/LabPage.tsx
index d630488..d9af325 100644
--- a/src/pages/LabPage.tsx
+++ b/src/pages/LabPage.tsx
@@ -968,7 +968,10 @@ function ProfileCard({ profile }: { profile: LabProfile }) {
           </div>
 
           {/* Title + location */}
-          <p className="text-xs text-gray-400 truncate mb-1.5 leading-snug">{profile.title}</p>
+          {/* Title / headline — only when it adds something beyond the name */}
+          {profile.title && profile.title !== displayName && (
+            <p className="text-xs text-gray-400 truncate mb-1.5 leading-snug">{profile.title}</p>
+          )}
 
           <div className="flex items-center gap-3 text-[11px] text-gray-500 mb-2">
             {profile.location && (