diff --git a/src/components/CrewAgentPanel.tsx b/src/components/CrewAgentPanel.tsx
index 9be0dac..e9d6b01 100644
--- a/src/components/CrewAgentPanel.tsx
+++ b/src/components/CrewAgentPanel.tsx
@@ -128,7 +128,7 @@ function MessageRow({ m, onNavigate }: { m: CrewAgentMessage; onNavigate: () =>
       {isAgent && (
         <Avatar className="h-8 w-8 flex-shrink-0">
           <AvatarImage src={CREW_AGENT_AVATAR} alt="Sasquatch" />
-          <AvatarFallback className="bg-teal-900/40 text-teal-300 text-xs">🐝</AvatarFallback>
+          <AvatarFallback className="bg-teal-900/40 text-teal-300 text-[10px] font-black">SQ</AvatarFallback>
         </Avatar>
       )}
       <div className={cn('flex max-w-[82%] flex-col', !isAgent && 'items-end')}>
@@ -149,9 +149,10 @@ function MessageRow({ m, onNavigate }: { m: CrewAgentMessage; onNavigate: () =>
 }
 
 const SUGGESTIONS = [
+  "What's our next jam?",
+  'Who runs this crew?',
+  'What are we looking for?',
   'Best spots near us?',
-  'Any events this month?',
-  'Find a filmer nearby',
   "What's the weather for skating?",
 ];
 
@@ -176,13 +177,17 @@ export function CrewAgentPanel({ open, onOpenChange, ctx }: CrewAgentPanelProps)
       <DialogContent className="w-[calc(100%-1rem)] sm:max-w-md p-0 overflow-hidden bg-black border-teal-500/30 flex flex-col max-h-[85vh]">
         <DialogHeader className="p-4 pb-3 border-b border-white/5">
           <DialogTitle className="flex items-center gap-2 text-white">
-            <span className="text-lg leading-none">🐝</span> Ask Sasquatch
+            <Avatar className="h-6 w-6">
+              <AvatarImage src={CREW_AGENT_AVATAR} alt="Sasquatch" />
+              <AvatarFallback className="bg-teal-900/40 text-teal-300 text-[9px] font-black">SQ</AvatarFallback>
+            </Avatar>
+            Ask Sasquatch
             <span className="rounded-full bg-teal-500/15 px-1.5 py-0.5 text-[10px] font-bold uppercase text-teal-300">
               Crew Agent
             </span>
           </DialogTitle>
           <DialogDescription className="text-xs">
-            Your crew's AI guide — spots, events, coaches & gear, with live data.
+            Knows this crew — its jams, roster & open call — plus the wider scene with live data.
           </DialogDescription>
         </DialogHeader>
 
@@ -191,10 +196,11 @@ export function CrewAgentPanel({ open, onOpenChange, ctx }: CrewAgentPanelProps)
             <div className="flex flex-col items-center justify-center gap-3 py-6 text-center">
               <Avatar className="h-12 w-12">
                 <AvatarImage src={CREW_AGENT_AVATAR} alt="Sasquatch" />
-                <AvatarFallback className="bg-teal-900/40 text-teal-300">🐝</AvatarFallback>
+                <AvatarFallback className="bg-teal-900/40 text-teal-300 font-black">SQ</AvatarFallback>
               </Avatar>
               <p className="text-sm text-muted-foreground max-w-[16rem]">
-                Yo! I'm Sasquatch, {ctx.crewName}'s guide. Ask me anything about your local scene.
+                Yo! I'm Sasquatch, {ctx.crewName}'s guide. Ask me about the crew — our next jam,
+                who runs it, what we're after — or the wider scene.
               </p>
               <div className="flex flex-wrap justify-center gap-1.5">
                 {SUGGESTIONS.map((s) => (
diff --git a/src/components/CrewForm.tsx b/src/components/CrewForm.tsx
index 1e28a95..d4b28c1 100644
--- a/src/components/CrewForm.tsx
+++ b/src/components/CrewForm.tsx
@@ -14,6 +14,7 @@ import { useUploadFile } from '@/hooks/useUploadFile';
 import { useToast } from '@/hooks/useToast';
 import { useAuthor } from '@/hooks/useAuthor';
 import { genUserName } from '@/lib/genUserName';
+import { CREW_AGENT_AVATAR } from '@/lib/crewAgent';
 import { SpotPicker } from '@/components/SpotPicker';
 import { LabLinkField } from '@/components/LabLinkField';
 import { isCrewVideoUrl, parseCrewVideo } from '@/lib/videoEmbed';
@@ -779,13 +780,20 @@ export function CrewForm({ existing }: CrewFormProps) {
             <div className="flex items-start justify-between gap-3">
               <div className="min-w-0">
                 <Label className="flex items-center gap-2 text-teal-400">
-                  <span className="text-base leading-none">🐝</span> Crew Agent
+                  <img
+                    src={CREW_AGENT_AVATAR}
+                    alt="Sasquatch"
+                    className="h-5 w-5 rounded-md object-cover"
+                    loading="lazy"
+                  />
+                  Crew Agent
                   <span className="rounded-full bg-teal-500/15 px-1.5 py-0.5 text-[10px] font-bold uppercase text-teal-300">Beta</span>
                 </Label>
                 <p className="mt-1 text-xs text-gray-500">
-                  Add <strong className="text-gray-300">Sasquatch</strong>, an AI guide for your crew. Members can ask it
-                  about nearby spots, events, coaches and gear — it answers with live SkateSpots data and real links.
-                  Runs right in the browser; no keys or extra setup. It's early (free-tier AI, so occasionally slow).
+                  Add <strong className="text-gray-300">Sasquatch</strong>, an AI guide who actually knows your crew.
+                  Members can ask about <strong className="text-gray-300">your next jam, who runs the crew, what you're
+                  looking for and your vibe</strong> — plus nearby spots, events, coaches and gear from live SkateSpots
+                  data. Runs right in the browser; no keys or setup. It's early (free-tier AI, so occasionally slow).
                 </p>
               </div>
               <button
diff --git a/src/hooks/useCrewAgentChat.ts b/src/hooks/useCrewAgentChat.ts
index 8ca8749..46f9f39 100644
--- a/src/hooks/useCrewAgentChat.ts
+++ b/src/hooks/useCrewAgentChat.ts
@@ -11,20 +11,133 @@ export interface CrewAgentMessage {
   receipts?: { tool: string; data: unknown };
 }
 
+/** A crew-hosted event, flattened for the agent's context. */
+export interface CrewAgentEvent {
+  title: string;
+  /** Unix seconds. */
+  start: number;
+  location?: string;
+  /** In-app path to the event, e.g. /event/<pubkey>/<d>. */
+  path?: string;
+}
+
+/** A recent crew-feed post, flattened for the agent's context. */
+export interface CrewAgentPost {
+  author: string;
+  /** Short excerpt of the note. */
+  text: string;
+  /** Unix seconds. */
+  createdAt: number;
+}
+
 export interface CrewContext {
   crewName: string;
   location?: string;
   /** City derived from location (best-effort) — helps seed CVM queries. */
   city?: string;
+  /** Freeform crew manifesto / about. */
+  bio?: string;
+  /** Style / focus tags. */
+  vibes?: string[];
+  /** Founder display name. */
+  founderName?: string;
+  /** Total member count (founder + listed members). */
+  memberCount?: number;
+  /** Human-readable open-call labels, e.g. ["Filmer", "New Members"]. */
+  lookingFor?: string[];
+  /** Crew band name, if the crew doubles as a music project. */
+  bandName?: string;
+  /** Number of home spots linked to the crew. */
+  homeSpotCount?: number;
+  /** Crew website. */
+  website?: string;
+  /** Crew Instagram handle. */
+  instagram?: string;
+  /** The crew's OWN upcoming/recent events — soonest first. */
+  events?: CrewAgentEvent[];
+  /** A short digest of the crew's recent feed activity. */
+  recentPosts?: CrewAgentPost[];
+}
+
+function fmtDate(unix: number): string {
+  try {
+    return new Date(unix * 1000).toLocaleDateString(undefined, {
+      weekday: 'short',
+      month: 'short',
+      day: 'numeric',
+    });
+  } catch {
+    return 'TBD';
+  }
+}
+
+/**
+ * Build a compact, human-readable digest of everything Sasquatch knows about
+ * THIS crew. This is the crew's "memory" — the stuff no global bot could know —
+ * and is injected into every turn so the agent answers crew questions directly.
+ */
+function buildCrewDossier(ctx: CrewContext): string {
+  const lines: string[] = [];
+  const where = ctx.location || 'unknown';
+
+  lines.push(`Crew name: ${ctx.crewName}`);
+  lines.push(`Home turf: ${where}`);
+  if (ctx.founderName) lines.push(`Founded/run by: ${ctx.founderName}`);
+  if (typeof ctx.memberCount === 'number') {
+    lines.push(`Roster size: ${ctx.memberCount} ${ctx.memberCount === 1 ? 'member' : 'members'}`);
+  }
+  if (ctx.vibes?.length) lines.push(`Vibe / style: ${ctx.vibes.join(', ')}`);
+  if (ctx.bio) lines.push(`About: ${ctx.bio.slice(0, 400)}`);
+  if (ctx.bandName) lines.push(`Crew band: ${ctx.bandName}`);
+  if (typeof ctx.homeSpotCount === 'number' && ctx.homeSpotCount > 0) {
+    lines.push(`Home spots on file: ${ctx.homeSpotCount}`);
+  }
+  if (ctx.lookingFor?.length) {
+    lines.push(`Open call — the crew is looking for: ${ctx.lookingFor.join(', ')}`);
+  }
+  if (ctx.website) lines.push(`Website: ${ctx.website}`);
+  if (ctx.instagram) lines.push(`Instagram: @${ctx.instagram.replace('@', '')}`);
+
+  // The crew's OWN events — the highest-value crew-specific data.
+  if (ctx.events?.length) {
+    const now = Math.floor(Date.now() / 1000);
+    const upcoming = ctx.events.filter((e) => e.start >= now);
+    const list = (upcoming.length ? upcoming : ctx.events).slice(0, 6);
+    lines.push(
+      `\nCrew's own events (${upcoming.length ? 'upcoming' : 'most recent'}):`,
+    );
+    for (const e of list) {
+      const loc = e.location ? ` @ ${e.location}` : '';
+      lines.push(`- "${e.title}" — ${fmtDate(e.start)}${loc}`);
+    }
+  } else {
+    lines.push('\nCrew events: none hosted yet.');
+  }
+
+  // Recent feed digest — gives the agent a sense of what the crew is up to.
+  if (ctx.recentPosts?.length) {
+    lines.push('\nRecent crew feed activity:');
+    for (const p of ctx.recentPosts.slice(0, 5)) {
+      lines.push(`- ${p.author}: "${p.text.slice(0, 120).replace(/\s+/g, ' ')}"`);
+    }
+  }
+
+  return lines.join('\n');
 }
 
 function buildCrewSystemPrompt(ctx: CrewContext): string {
   const where = ctx.city || ctx.location || 'their local area';
-  return `You are 🐝 Sasquatch, the AI guide for the "${ctx.crewName}" skate crew on SkateSpots (a decentralized skateboarding platform on Nostr). You're chatting inside the crew's page. Chill, skater-friendly, concise.
+  const dossier = buildCrewDossier(ctx);
 
-The crew's home turf is: ${ctx.location || 'unknown'}. When a member asks about "near us", "here", "local", or doesn't give a city, assume ${where}.
+  return `You are Sasquatch, the AI guide for the "${ctx.crewName}" skate crew on SkateSpots (a decentralized skateboarding platform on Nostr). You're chatting inside the crew's own page with its members. Chill, skater-friendly, concise, and you know THIS crew personally.
 
-## Tools — query live data. Respond with ONLY a JSON tool call when you need data, nothing else on that line:
+## What you know about this crew (your memory)
+${dossier}
+
+When a member asks about "us", "our crew", "here", "our next jam", "who runs this", "what are we looking for", "our vibe", etc. — answer DIRECTLY from the crew memory above. Do NOT call a tool for questions about the crew itself. If the memory doesn't cover it, say so honestly.
+
+## Tools — for discovering things OUTSIDE the crew (the wider SkateSpots network).
+Respond with ONLY a JSON tool call when you need external data, nothing else on that line:
 {"tool":"<name>","args":{}}
 
 - find_spots — args: city?, country?, difficulty?, features?(string[]), search?, limit?
@@ -36,17 +149,20 @@ The crew's home turf is: ${ctx.location || 'unknown'}. When a member asks about
 - get_weather — args: city (required)
 
 Rules:
-1. Data questions (spots/events/coaches/gear/stats/weather) → ALWAYS use a tool, never guess.
-2. Tool call = ONE JSON object on its own line. For local queries seed the args with the crew's city (${where}) and limit:20.
-3. Be concise and skater-friendly. Never invent spot names, dates, or user data.
-4. 0 results = honest "none listed yet" + encourage adding content at skate-spots.org.`;
+1. Questions about THIS crew (its events, roster, vibe, open call, founder, band, home spots, website) → answer from memory, NO tool.
+2. Questions about the wider scene (spots/events/coaches/gear/crews near us, stats, weather) → ALWAYS use a tool, never guess. Seed local queries with the crew's city (${where}) and limit:20.
+3. A tool call is ONE JSON object on its own line — nothing else.
+4. Be concise and skater-friendly. Never invent spot names, dates, member names, or user data.
+5. 0 results (or empty crew data) = honest "none listed yet" + encourage adding content at skate-spots.org.`;
 }
 
 /**
- * Crew-scoped Sasquatch chat (Phase 2). Reuses the CVM data tools and the
- * shared AI brain, seeded with the crew's context. Ephemeral/local — no keys,
- * no publishing (that's Phase 3). Answers can carry structured `receipts` so
- * the UI renders spot / Lab / event cards.
+ * Crew-scoped Sasquatch chat. Reuses the CVM data tools and the shared AI
+ * brain, but is seeded with a rich, crew-specific dossier (its own events,
+ * feed digest, roster, open call, vibe, band, home spots) so it can answer
+ * questions about the crew itself directly — not just re-skin the global bot.
+ * Ephemeral/local — no keys, no publishing. Answers can carry structured
+ * `receipts` so the UI renders spot / Lab / event cards.
  */
 export function useCrewAgentChat(ctx: CrewContext) {
   const cvm = useCVMClient();
@@ -91,7 +207,7 @@ export function useCrewAgentChat(ctx: CrewContext) {
 
       try {
         const system = buildCrewSystemPrompt(ctx);
-        // First pass — AI answers directly or emits a tool call.
+        // First pass — AI answers directly from crew memory or emits a tool call.
         const firstPass: ChatTurn[] = [
           { role: 'user', content: `${system}\n\n---\n\nMember: ${q}` },
         ];
@@ -119,7 +235,7 @@ export function useCrewAgentChat(ctx: CrewContext) {
         const presented = await callSasquatchAI([
           {
             role: 'user',
-            content: `You are 🐝 Sasquatch. Present this live data to the crew member naturally and concisely. Do NOT output any JSON. Plain conversational text with short bullet points.
+            content: `You are Sasquatch, guide for the "${ctx.crewName}" crew. Present this live data to the crew member naturally and concisely. Do NOT output any JSON. Plain conversational text with short bullet points.
 
 Member asked: "${q}"
 
diff --git a/src/lib/crewAgent.ts b/src/lib/crewAgent.ts
index 80b9fbd..7aff1e6 100644
--- a/src/lib/crewAgent.ts
+++ b/src/lib/crewAgent.ts
@@ -1,7 +1,7 @@
 /**
  * Crew Agent identity (Phase 0)
  * ─────────────────────────────
- * The Crew Agent ("🐝 Sasquatch") is a Nostr identity that belongs to a crew.
+ * The Crew Agent ("Sasquatch") is a Nostr identity that belongs to a crew.
  * Its key is DETERMINISTICALLY DERIVED from the crew's addressable coordinate,
  * so any client can reproduce the same agent identity for a given crew without
  * storing a key anywhere.
@@ -75,7 +75,7 @@ export const CREW_AGENT_AVATAR =
  */
 export function buildCrewAgentProfile(crewName: string): EventTemplate {
   const metadata = {
-    name: `🐝 Sasquatch · ${crewName}`,
+    name: `Sasquatch · ${crewName}`,
     display_name: `Sasquatch · ${crewName}`,
     about: `The AI crew guide for ${crewName} on SkateSpots. Ask me about spots, events, coaches, gear and more — I answer with live data. 🛹`,
     picture: CREW_AGENT_AVATAR,
diff --git a/src/lib/types.ts b/src/lib/types.ts
index e487777..7f78bf1 100644
--- a/src/lib/types.ts
+++ b/src/lib/types.ts
@@ -1923,7 +1923,7 @@ export interface SkateCrew {
   image?: string;          // Crew logo / photo
   vibes: string[];         // Style/focus tags
   focus: CrewFocus;        // Optional Lab scene (builder/photo/coaching) or 'mixed'
-  agentEnabled: boolean;   // Whether the crew's AI agent ("🐝 Sasquatch") is on
+  agentEnabled: boolean;   // Whether the crew's AI agent ("Sasquatch") is on
   founded?: string;        // Year founded (cosmetic)
   website?: string;
   instagram?: string;
diff --git a/src/pages/CrewDetailPage.tsx b/src/pages/CrewDetailPage.tsx
index 9ed4b0f..3cd7bd4 100644
--- a/src/pages/CrewDetailPage.tsx
+++ b/src/pages/CrewDetailPage.tsx
@@ -22,6 +22,7 @@ import { useCrewsActivity, crewCoordinate } from '@/hooks/useCrewActivity';
 import { useCrewChatUnread } from '@/hooks/useCrewChatUnread';
 import { CrewChat } from '@/components/CrewChat';
 import { CrewAgentPanel } from '@/components/CrewAgentPanel';
+import { CREW_AGENT_AVATAR } from '@/lib/crewAgent';
 import { CrewTreasuryCard } from '@/components/CrewTreasuryCard';
 import { CrewLookingForCard } from '@/components/CrewLookingFor';
 import { CrewRequestToJoin } from '@/components/CrewRequestToJoin';
@@ -54,7 +55,7 @@ import { useCrewFeed } from '@/hooks/useCrewFeed';
 import { useAuthor } from '@/hooks/useAuthor';
 import { useCurrentUser } from '@/hooks/useCurrentUser';
 import { genUserName } from '@/lib/genUserName';
-import { SKATE_CREW_KIND, SKATE_SPOT_KIND, SHOW_CREW_TREASURY, type CrewRole } from '@/lib/types';
+import { SKATE_CREW_KIND, SKATE_SPOT_KIND, SHOW_CREW_TREASURY, CREW_LOOKING_FOR_LABELS, type CrewRole } from '@/lib/types';
 import { sanitizeUrl, urlDomain } from '@/lib/sanitizeUrl';
 import { cn } from '@/lib/utils';
 import NotFound from './NotFound';
@@ -336,8 +337,11 @@ export default function CrewDetailPage() {
                 onClick={() => setAgentOpen(true)}
                 className="group flex w-full items-center gap-3 rounded-2xl border-2 border-teal-500/30 bg-gradient-to-br from-teal-500/10 to-transparent p-4 text-left transition-all hover:border-teal-500/60 hover:from-teal-500/15 active:scale-[0.99]"
               >
-                <div className="flex h-12 w-12 flex-shrink-0 items-center justify-center rounded-2xl bg-teal-500/15 text-2xl">
-                  🐝
+                <div className="flex h-12 w-12 flex-shrink-0 items-center justify-center overflow-hidden rounded-2xl bg-teal-500/15">
+                  <Avatar className="h-12 w-12 rounded-2xl">
+                    <AvatarImage src={CREW_AGENT_AVATAR} alt="Sasquatch" className="object-cover" />
+                    <AvatarFallback className="rounded-2xl bg-teal-900/40 text-teal-300 font-black">SQ</AvatarFallback>
+                  </Avatar>
                 </div>
                 <div className="min-w-0 flex-1">
                   <p className="flex items-center gap-2 font-black text-white">
@@ -619,12 +623,38 @@ export default function CrewDetailPage() {
         </div>
       </div>
 
-      {/* Crew Agent chat panel */}
+      {/* Crew Agent chat panel — seeded with the crew's OWN data so Sasquatch
+          can answer crew-specific questions (its events, roster, open call,
+          vibe, band, home spots) directly, not just re-skin the global bot. */}
       {crew.agentEnabled && (
         <CrewAgentPanel
           open={agentOpen}
           onOpenChange={setAgentOpen}
-          ctx={{ crewName: crew.name, location: crew.location, city: crew.location }}
+          ctx={{
+            crewName: crew.name,
+            location: crew.location,
+            city: crew.location,
+            bio: crew.bio,
+            vibes: crew.vibes,
+            founderName,
+            memberCount: 1 + crew.members.length,
+            lookingFor: crew.lookingFor.map((s) => CREW_LOOKING_FOR_LABELS[s]?.label ?? s),
+            bandName: crew.bandName,
+            homeSpotCount: crew.spotRefs.length,
+            website: crew.website,
+            instagram: crew.instagram,
+            events: (crewEvents ?? []).map((e) => ({
+              title: e.title,
+              start: e.start,
+              location: e.location,
+              path: `/event/${e.pubkey}/${e.identifier}`,
+            })),
+            recentPosts: (feed ?? []).slice(0, 5).map((ev) => ({
+              author: genUserName(ev.pubkey),
+              text: ev.content ?? '',
+              createdAt: ev.created_at,
+            })),
+          }}
         />
       )}
     </Layout>